Here at Holy Grail Steak Co., we believe that a steak only tastes as good as it was raised, and nowhere is this more apparent than with Santa Carota carrot finished beef. Most cattle are fed grain or grass in feed lots, where the food is 88% dry. Santa Carota cattle are finished with carrots, containing 88% moisture, which infuses their muscle tissue with vitamins like B12 and beta-carotene. Pair this with the animals’ ability to roam free on open ground, and you get a beef that is not only healthier, but more moist and delicious than its competitors.
Santa Carota beef, meaning “holy carrot” in Italian, is raised on the Pettit family farm just east of Bakersfield California, at the foot of Breckenridge mountain. The family knows its meat, and has been raising cattle for an astonishing three generations, culminating in 30 years of experience in the meat industry. They began feeding their cattle carrots back in 1989, but it wasn’t until April of 2017 that they experimented with completely finishing their cattle on carrots. After trying just one bite of the product, they knew they had to get to work. Within 18 months, they had developed a new logo, featuring a carrot with steer horns and a halo, and demand for their superior beef began to grow across the West.
Typical American farms, even those who mostly grass feed their cattle, finish their cows with grain and added hormones to get them to a desired weight before butchering. Carrots contain sugar, like corn, but the amount of sugar is less per volume, and the carrots naturally inflate the muscle tissue with moisture, eliminating the need for added hormones. Because beta carotene absorbs into the body as Vitamin A, this beef has added benefits of being a heart and lung healthy option that keeps the immune system healthy. By cutting corn from their diets, consumers with gluten intolerances can rest assured that their beef will always be gluten free. As an added bonus, anyone who enjoys this beef may experience easier digestion as compared to traditionally raised beef.
What’s more, the farm is committed to implementing the most sustainable practices to ensure healthy land, cows, and people. The farmers ensure that the cattle will never run out of fresh carrots by recycling carrots from nearby farms, like Bolthouse and Grimmway farms, which produce more than a million pounds of carrots per day. The cows are also allowed to roam free and graze, as they would in their natural habitat.
When the cows are ready for harvest, they’re taken to a Temple Grandin facility in Buena Park, California called One World Beef. The philosophy of the facility is based on 30 years of study which concludes that meat can be consumed ethically, as long as the animals are treated with as much dignity as possible, giving them a good life before their inevitable end. Clearly the Pettit farmers hold themselves to the highest standards to ensure a quality, healthy, and environmentally friendly product.
Because their beef is so juicy and low in saturated fat, it will cook around 20-30% faster than other beef. Trust us when we tell you the result is second to none. For anyone looking for a unique, healthy, environmentally-friendly gift or to treat themselves look no further than our selection of Santa Carota beef.
Get more gift ideas and serving suggestions using Santa Carota Carrot Beef.